The importance of risk communication in the successful design and implementation of a remedy at a former MGP site

Ash, J.R.; Leone, M.V. 

Abstract
Effective communication has become the key element of successful remediation projects at former MGP sites, often having greater influence than the science of risk calculations or innovative remedial technologies. In the case of former MGP sites that are now located in residential areas or used as schools or other public institutions, effective risk communication may be the key to a successful clean-up and redevelopment of the properties. Uncertainty, fear, and distrust can cause people to ignore experts, disregard scientific information, and demand responses from responsible parties that overcompensate for the actual risks posed by a contaminated site. Residents appreciate straight talk, access to all available information, and a role in the process. Many of us have spent decades working in the environmental field and, as a result, underestimate the complexity of our work and the language we use. The processes and calculations we use are not easily communicated to non-technical stakeholders in written reports or several public meetings. As a result, we often have to rely on trust, which takes extensive effort to build, and can be lost very quickly and inadvertently. In this paper we describe some of the techniques we have used successfully on remediation projects over the past several years, as well as some lessons learned.

Key words: public relations, redevelopment, risk communication

Land Contamination & Reclamation, 14 (2) 309-315 (2006) 

DOI 10.2462/09670513.727

Updated: 29-Dec-2008